A website privacy policy outlines your relationship with users’ personal information. To succeed online and avoid legal turmoil, your website needs a privacy policy agreement.
The first step to creating a compliant and comprehensive privacy policy is understanding exactly what that is.
A privacy policy is a legal document that informs your site’s users about how you collect and handle their personal information. You may also hear privacy policies referred to by the following names:
A general privacy policy explains a platform’s interactions with the personal information and personally identifiable information (PII) of its users. PII is information that can be used by itself, or combined with other information, to identify an individual.
Privacy policies should be clear, thorough, and easy for internet users to find on any given site.
If your website uses personal information (e.g, collected names, email address, or credit card information), most legislations around the world require that you have a privacy policy.
A basic privacy policy template includes the what, when, who, why, and how of your data collection practices. While every website and business should have a policy tailored to its own operations, even the most simple privacy policy will include the following information:
Another legal necessity under various privacy laws, your data collection needs an explicit purpose — and that purpose needs to be written out in your privacy policy.
If you engage in any of the above activities — or others that require the collection of data — you need to list them in your privacy policy.
Your privacy policy should have a section outlining what rights users have over their data, and how they can act on those rights.
For example, users from the EEA or California have the right to request access to data that has been collected about them. Specify this right in your privacy policy, including instructions on making such requests.
Many sites label their network of legal policies collectively as their “Terms.” Your site’s terms will most likely include a privacy policy, terms and conditions (also known as terms of use or terms of service), and disclaimer.
All of these documents should link to one another, so users can always find answers to their questions about your site’s operations.
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